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Where CREATIVITY finds CLARITY

Hyenas

SEGA / Creative Assembly

Co-Dev

The Challenge Creative Assembly (SEGA) enlisted Passion as a core creative partner for their new IP, Hyenas. The task was not simply to create a suite of stylized CG launch trailers, but to help define the game's identity while it was still in active development.

We faced a unique set of challenges: an undefined art direction, incomplete character models, and a moving target for lore and gameplay.

Visual Identity

A great example is our collaboration with concept artist Sergey Kolosev. His aesthetic was a perfect match, so we brought him on to help establish how characters and environments were treated. His contribution not only defined the look of the films, but influenced the way the game itself evolved.

Visual  Identity

A great example of our collaboration is with concept artist Sergey Kolosev. His aesthetic was a perfect match, so we brought him on to help establish how characters and environments were treated. His contribution not only defined the look of the films, but influenced the way the game itself evolved.

● Director / Antoine Perez ● Producer / Katerina Grecová ● Art Director / Anne Raffin ● Production Manager / Anne Raffin 

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