Lucha Libra
The Challenge
PlayStation and Firewalk Studios needed a series of character-driven short films to launch Concord. The brief was ambitious: combine the grounded, dialogue-heavy filmmaking of a drama like Succession with a bespoke, 1990s-inspired anime look.
Expanding the Free Fire universe by merging high-octane AAA wrestling culture with our established anime aesthetic.
We dove deep into the world of Lucha Libre to give this campaign a distinct AAA wrestling twist. By integrating authentic anime talent from day one and refining our pipeline, we grounded every suplex and slam in physical reality—without losing the vibrant, stylized energy of the Free Fire brand.
A Story in a Still Life
By sculpting personality directly into the model, we ensured the character's essence was baked in from the start, rather than being an afterthought for the animators.
We asked critical story-driven questions during the sculpt: How does a younger version of this star stand? What is their attitude? Posing the sculpt helped us answer these questions. This iterative, sculpt-first process proved that a character's narrative begins long before the first frame of animation—it starts the moment you begin to sculpt.
