Where CREATIVITY finds CLARITY
Lore as a Lens
HoYoverse engaged our Creative Lab to answer a critical question: How could the Genshin Impact visual style evolve to new heights of cinematic fidelity and emotional resonance, without sacrificing the "creative soul" that fans adore?
Our philosophy is that style without story is hollow. A simple "redesign" would be a betrayal of the IP.
Our goal was to deconstruct the game's core themes—erosion, elemental power, and the celestial—and use them as the building blocks for a new visual language.
Lore as a Lens
HoYoverse engaged our Creative Lab to answer a critical question: How could the Genshin Impact visual style evolve to new heights of cinematic fidelity and emotional resonance, without sacrificing the "creative soul" that fans adore?
The Approach: Lore as a Lens Our philosophy is that style without story is hollow. A simple "redesign" would be a betrayal of the IP. Instead, our agile, creative-led team adopted a "lore-first" methodology.
We proposed that any new look must be born from the fundamental truths of Teyvat. The visual design shouldn't just be on top of the world; it had to emerge from it. Our goal was to deconstruct the game's core themes—erosion, elemental power, and the celestial—and use them as the building blocks for a new visual language.
Lore as a Lens
HoYoverse engaged our Creative Lab to answer a critical question: How could the Genshin Impact visual style evolve to new heights of cinematic fidelity and emotional resonance, without sacrificing the "creative soul" that fans adore?
The Approach: Lore as a Lens Our philosophy is that style without story is hollow. A simple "redesign" would be a betrayal of the IP. Instead, our agile, creative-led team adopted a "lore-first" methodology.
We proposed that any new look must be born from the fundamental truths of Teyvat. The visual design shouldn't just be on top of the world; it had to emerge from it. Our goal was to deconstruct the game's core themes—erosion, elemental power, and the celestial—and use them as the building blocks for a new visual language.
Lore as a Lens
HoYoverse engaged our Creative Lab to answer a critical question: How could the Genshin Impact visual style evolve to new heights of cinematic fidelity and emotional resonance, without sacrificing the "creative soul" that fans adore?
The Approach: Lore as a Lens Our philosophy is that style without story is hollow. A simple "redesign" would be a betrayal of the IP. Instead, our agile, creative-led team adopted a "lore-first" methodology.
We proposed that any new look must be born from the fundamental truths of Teyvat. The visual design shouldn't just be on top of the world; it had to emerge from it. Our goal was to deconstruct the game's core themes—erosion, elemental power, and the celestial—and use them as the building blocks for a new visual language.
Lore as a Lens
HoYoverse engaged our Creative Lab to answer a critical question: How could the Genshin Impact visual style evolve to new heights of cinematic fidelity and emotional resonance, without sacrificing the "creative soul" that fans adore?
The Approach: Lore as a Lens Our philosophy is that style without story is hollow. A simple "redesign" would be a betrayal of the IP. Instead, our agile, creative-led team adopted a "lore-first" methodology.
We proposed that any new look must be born from the fundamental truths of Teyvat. The visual design shouldn't just be on top of the world; it had to emerge from it. Our goal was to deconstruct the game's core themes—erosion, elemental power, and the celestial—and use them as the building blocks for a new visual language.
A Story in a Still Life
By sculpting personality directly into the model, we ensured the character's essence was baked in from the start, rather than being an afterthought for the animators.
We asked critical story-driven questions during the sculpt: How does a younger version of this star stand? What is their attitude? Posing the sculpt helped us answer these questions. This iterative, sculpt-first process proved that a character's narrative begins long before the first frame of animation—it starts the moment you begin to sculpt.
● Director / Antoine Perez ● Producer / Katerina Grecová ● Art Director / Anne Raffin ● Production Manager / Anne Raffin
